So we’re proud to announce that RAUH-Welt Begriff will be setting up their USA headquarters opposite to the Fatlace Paddock. RWB USA will consist of offices, a 3000sqft shop, and a shared showroom. They’ll be offering body kits, accessories, and wheels to outfit your Porsche. Look out for the opening reception this October where you’ll be able to meet Nakai-san and Toshi and talk 911 fever.

801 South Amphlett Blvd
San Mateo, CA 94402
rauhweltusa@gmail .com for inquiries.

Tags : rauh welt begriffrwb usaspotlight
Mark Arcenal

The author Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.


  1. OMFG!!! This is like a dream come true! Keep us posted on a opening date.. I want to make it out there to meet the god of rwb!

  2. WOW! this introduction to the US market is HUGE! RWB is going to blow up astronomically after all their coverage frim speedhunters/fatlace.

    / HELLA thumbsup!

    1. I hope they do, if RWB turned into a fad it would destroy the brand. But I know all the people involved with RWB from the top all way through to Fatlace understand how important their brand is. Its not a car you park, its not a car you sticker bomb is something your appreciate on track and off when its not doing work. You don’t just buy an RWB car you buy someone artwork, or at least thats how I see it.

      Expansion will be great for RWB and I hope everything goes smooth.

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