So looking back at images from our old server I came across this image of Mars Blackmon rocking a Fatlace Biker Cap. The image was uploaded on June 24, 2004 and we used the image consistently for a few years as our BRB page. Boy does time fly. Check out the address on the bottom. It’s FTC Skateboarding’s address. Kent let me use the address for a few months while I setup our office in SF. Crazy times.
Mars Blackmon x Fatlace Flashback 2004
The author Mark Arcenal
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.