In Los Angeles, those who shy away from the spotlight rarely make it to the top. Only a few can thrive in the brilliance of the spotlight’s glare and can be witnessed in this new video from Nike Sportswear. Shot in the City of Angels, the exclusive film features Jamal Crawford, the dynamic shooting guard with a vicious crossover who made Lob City his home this season. Elsewhere, cameos by local scene-makers like Mister Cartoon, DJ Vice, Madeline Poole, Brass and Michael Chacon provide glimpses into their exciting worlds. They proved what they knew all along. Will you? #KEEPITCOMING #AF1

To celebrate the Air Force 1 and #KEEPITCOMING, Nike will be hosting a series of exciting events in Los Angeles throughout February. On Friday the 8th, from 11 AM-2:30 PM, visitors should wear their freshest pair of AF1s to participate in the photo experience at Hall of Fame (449 N. Fairfax Ave, Los Angeles). On the 9th, rock those AF1s to the Montalbán to be photographed during the 3 x 3 Basketball Tournament from 12:00-4:00 PM (1615 N. Vine St, Hollywood). And on Wednesday, 13th and Thursday 14th, hit the #keepitcoming photo-booth in your AF1s at the Nike Vault from 6-10 PM (1111 S. Figueroa St, Los Angeles).

For the first time in Los Angeles, on special dates, Nike Sportswear will be offering an Air Force 1 Bespoke Experience. The Pivot Point, a pop-up Nike Sportswear retail shop located at the Nike Vault will celebrate the iconic Air Force 1 and the release of the new AF1 Downtown. An LA hub of all things Nike Air Force 1 this season, open for a limited time at the Nike Vault located at the STAPLES Center. The innovative by appointment only experience that takes individual design to new heights with an unparalleled, creative individual design experience. Pivot Point is located at 1111 S. Figueroa, Los Angeles, CA and will open to the public beginning February 9th & February 11th through February 15th 12PM – 7PM daily. Make an appointment by emailing or calling (213) 763-2650.