14 Apr 2015

Hurley Introduces The Phantom Julian Elite Boardshort

With the weather heating up and summer right around the corner, Hurley has unveiled the next progression of their groundbreaking Phantom boardshort with the introduction of the Phantom Julian Elite. Australian surfer Julian Wilson’s first signature shorts with Hurley, the Phantom Julian Elite, are engineered to make you feel your

14 Apr 2015

The Cleveland Browns Get an Updated NFL Nike Elite 51 Uniform Design

As much as I love basketball, especially when the Lakers are in a “re-building” phase, there is just something about football season that keeps me anxious and excited for the next season. I’ve even been following all the trades, free agency, and combine patiently waiting for the draft. In last

05 Apr 2015

Running Above Los Angeles with Nike Free

Running in itself is an experience – a time to disconnect and escape while focusing on your body and surroundings. Last week Nike invited me to participate in a once in a lifetime Nike + Run Club experience. A pair of Nike Free 3.0 Flyknits were the shoes of choice

30 Mar 2015


After taking down the artwork from the BRANDALISM show at illest LA, Antonio, Shelly, and I walked the two blocks to the Nike SNKRS Air Max Box. It was the last of the three-day pop up event that celebrated Air Max in a larger than life digital shoe box in the center of the Little

27 Mar 2015

Nike SNKRS Air Max Box LA Recap

Yesterday, Nike SNKRS has brought their Air Max Box to Los Angeles to celebrate Air Max Day. The ultimate destination to experience all things Air Max, the pop-up shop will only last through this Saturday, March 28, and may be the last place to purchase the new Air Max Zero.

23 Mar 2015

Nike SNKRS Air Max Box LA

The annual Air Max Day is this Thursday, March 26. To celebrate Nike SNKRS Presents Air Max Box, which will be the ultimate destination to experience and shop for the new Air Max Zero along with other exclusive Nike Air Max footwear. The pop-up shop will be open only for

03 Mar 2015

Sneakerheadz Documentary

Growing up in he 80’s my mom and dad didn’t have much, my dad was hustling to get his small two bay bodyshop start up going, and ma-dukes was a stay at home mom who took really good care of us, making sure we did our homework, brushed our teeth

26 Feb 2015


Nike will be releasing the Tiempo Legend V Premium on March 5. First introduced as the Tiempo D in 1985, the boot has evolved over the years, but the signature oversized fold-over tongue made it an icon after eight of the 1994 World Cup Brasil team wore them on the

18 Feb 2015

Sneakers X Cars

When I thought about revisiting designs of the past for our Spring 2015 line, I thought about my time working at Nike. Why you might ask? Well during that time, I came up with the idea to put Illest on a T-Shirt (circa 2006) which in turn turned into our

01 Feb 2015

Nike Unveils the KOBE X

Nike unveiled the tenth signature for NBA legend, Kobe Bryant, labeled the KOBE X. The shoe features a purposeful design philosophy from designer, Eric Avar, with hybrid cushioning, an advanced traction system and a seamless textile upper. The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to