DAVID SOO || SOLD OUT
17 Dec 2015

Sold Out

Watching this “reseller” documentary is fitting for a #tbt. I know most will view the piece as an introspective on hypebeast thirst but I’ve digested the videos as a blast-from-the-past and reflection on how much this game’s changed. But first off, I won’t front like I’ve never flipped anything. In

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#TOTHE6 || (L-R) KAI BENT-LEE, ADRIANNE HO, ERIN COCHRANE, BRYAN ESPIRITU, J HERNANDEZ
02 Dec 2015

TO THE 6

Lastnight was a special night for Toronto’s sneaker community and Nike fans. We were introduced to our city’s first Nike shoe – the Air Max 1 “The 6″! And it was about time! Toronto has been making it’s global mark on every media front, from fashion, to music, to style-influencers. So

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ID IN THE SIX || FATLACE by DAVID SOO
13 Nov 2015

iD in the SIX

Let’s be honest. Colorways make and complete a fresh pair of kicks. Got Jays? cool, but are they an exclusive colorway? Ask any kicks-fiend, that’s how you separate yourself from the pack. Remember that feeling when you stared at someone’s shoes and asked “damn, where’d you get those?” Or when your jaw

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widebody-scion-im-illest-4
03 Nov 2015

VOTE FOR THE “ILLEST” iM // Scion Tuner Challenge, 2015

The 2015 Scion Tuner Challenge battle vs. Crooks & Castles, continues! For the 11th Annual Scion Tuner Challenge, Fatlace/illest Creative Director, Mark Arcenal presents a Japanese VIP-inspired 5-door Scion iM hatchback. The iM Build features a Safari Dark Grey wrap, an Air Lift Performance 3H Digital air suspension kit,  a set

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magpark4
14 Sep 2015

INTRODUCING MAGNOLIA PARK

A couple weeks ago, Ben Baller tweeted “Jesus Christ. This new sneaker store Magnolia Park is about to shut down mad stores in so cal. They have so much heat. Dear lord [insert flame emoji here].” He was talking about the newly opened 5000 square foot space on Magnolia Blvd in

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DSC06758
08 Sep 2015

Nike Train LA

Last week I was invited to check out a unique experience courtesy of Nike to train like an athlete. The training session was located at the John McKay building in USC’s access-only weight room and was led by head strength and conditioning coach Ivan Lewis. Just walking through the historic

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FLY
15 Jul 2015

Nike FLYEASE Story

Through the years I have amassed a plethora of different collections #collecteverything from Kid Robot Toys to model cars to vinyl records to 240sx’s, but one of the collections I am most proud of is my sneaker stash! Air Force 1’s, Air Max’s, Jordans, Lebrons, Agassi’s, Bo Jacksons, etc…the list

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FA15_JJF_Elite_Action_2_NEW_BW_original
29 Jun 2015

Hurley Releases New Phantom John John Florence (JJF) Elite Boardshorts

Hurley, in partnership with Nike, has designed a boardshort that can withstand the harshest conditions, without compromise to comfort and flexibility, for athlete John John Florence. The Phantom JJF Elite is the latest product designed with Nike’s fuse technology method; a Nike footwear innovation that provides Hurley the ability to

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NoMaybes_AmericanWoman_v004_GEN_original
08 Jun 2015

#NoMaybes Nike Illustrates the Attitude of the U.S. Women’s National Team

Nike has released a short video titled, “American Woman,” that captures the essence of individual hard work and the teamwork and camaraderie needed to become a championship team. As the U.S. looks to win the Women’s World Cup the film includes appearances by Alex Morgan, Sydney Leroux, Abby Wambach, Carli

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JP__1946
25 May 2015

MIA HAMM FOUNDATION AND U.S. SOCCER FOUNDATION BRING SOCCER FOR SUCCESS PROGRAM TO EAST LA GIRLS

As the world prepares for the upcoming FIFA Women’s World Cup, Nike and the Mia Hamm Foundation have announced a partnership to bring the Soccer for Success youth development program to East Los Angeles. FIFA Women’s World Cup champion, Olympic gold medalist and former U.S. Women’s National Team soccer player

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