16 Sep 2014

Ruck Out Hawaii Video

Better late than never here is the official Ruck Out Hawaii video recap. I’m stoked to have helped produce this event. It was a super fun experience. You really can’t beat riding around Hawaii on a Ruckus. Thanks to everyone that was part of the event – Cycle World, Flexfit,

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17 Jun 2014

Resurrecting a Ruckus

About a year ago I was approached by a few friends to help on a special project for Jeff Staple. Jeff owned a Honda Ruckus that no longer worked. So the goal was to rebuild the project from the ground up. I was brought on to manage the project and

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ruckout13
16 Jun 2014

RUCKOUT OC

I had this whole post planned with a recap of our Illest OC 1 Year Anniversary weekend, but I only made it to Saturday for The Ruckout. 2 out of 3 ain’t that bad. Here’s how it looked at the first ever Ruckout held at our Costa Mesa location, collaboratively

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22 Feb 2014

The Hawaii State Ruck Out

Took a break from editing photos from Pow Wow Hawaii 2014 to post up some coverage from The Hawaii State Ruck Out last weekend.  Fellow Fatlace blogger John P was also on island for the Ruck Out as well as Pow Wow Hawaii…check out his coverage of the Ruck Out

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19 Feb 2014

Ruck Out Hawaii Recap

The Ruck Out presented by Cycle World magazine, Alpinestars, Honda Powersports, Illest Hawaii and Flexfit entered the Aloha State for the first time this past weekend. Perfectly timed with the new opening of Illest Hawaii located in Kaka’ako and with Pow! Wow! Hawaii!, which is an annual art festival that

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05 Feb 2014

RUCK OUT HAWAII

The Ruck Out Hawaii presented by Cycle World, Honda, Alpinestars, Illest, Flexfit / Basecamp and Wrenchwerks on Feb. 15. All Ruckus, scooter, motorcycle owners are welcome to join. Music, great raffle prizes and more. Details can be found on the flyer below and on www.cycleworld.com/ruckout.

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18 Nov 2013

Alpinestars 50th Anniversary Book Released

Since 1963, Alpinestars has been a leader in protection, performance and style. 2013 represents a milestone year for the brand as it celebrates its 50th anniversary. From its beginnings as a boot manufacturer in Northern Italy, to a global maverick of motorsports and fashion, the brand will reflect on its

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28 Jul 2013

Agenda Long Beach Highlights

Twice a year, Long Beach plays host to the Agenda tradeshow. It’s always great to be able to catch up with old friends and meet new ones. There were tons of great brands on display with amazing product, but not everything can be shown or seen through just one blog

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16 Apr 2013

Alpinestars presents: Riders in Rods Getting Ribs

To celebrate the inaugural Austin MotoGP event, we put 2012 champ Jorge Lorenzo and 10 time X Games gold medalist Jamie Bestwick, in a 49 Ford Shoebox and let them loose ’round Austin. Naturally, they hit the rib joint and ended up at the legendary Austin Speed Shop.

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18 Mar 2013

Formula 1 Night at Alpinestars

Alpinestars hosted a special event at their headquarters over the weekend to celebrate the start of the Formula 1 season. Guests were invited to sit on benches, chairs or on blankets on the floor to watch the F1 race live from Australia on the giant outdoor projection screen. Watching the

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