FEATURED ARTICLES

Pre-Grand Opening: Industry Night At Illest OC

Last night we celebrated the long awaited and highly anticipated launch of our newest store and Southern California Headquarters, ILLEST: Orange County. Not only is it a retail store, it’s …

STAYFRESH CREW

Hypebeasts Movie: Q&A with Jessica dela Merced

A few weeks ago, my filmaker friend said, “Hey Ronnie,...

POPdrop Episode 3 – Caridee English, America’s Next Top Model

Melissa Meister interviews America’s next top model, Caridee English, at...

ILLEST COSTA MESA GRAND OPENING

Come and join us at the Grand Opening of the...

ON FATLACE TV

FatlaceTV: AutoFashion IMP 2013

Our friends at You&I Media recently dropped this video of...

Glimpse of the Fatlace Paddock and Intro

Quick introduction here, My name is Teru from Tokyo Japan....

POPdrop Episode 3 – Caridee English, America’s Next Top Model

Melissa Meister interviews America’s next top model, Caridee English, at...

UPCOMING EVENTS

Tag: east3

CHOR BOOGIE INTERVIEW

EAST3: In my opinion you are a innovator of a style that many have been influenced by. Describe your approach...

DURAG DYNASTY INTERVIEW

EAST3:  Mahalo for taking the time to do this interview and respect to you and the entire Gold Chain Military...

JESKILZ INTERVIEW

East3: Always good to interview the fam, I knew Jeskilz since our RSC days, mad cool peoples. Jes, Break down...

Trysen “Tkay” Kaneshige Interview

East3: I’d like to introduce you to Tkay from the beautiful island Kauai. Mahalo for taking the time during a...

BBOY BAILROK INTERVIEW

EAST3:  Bailrok! Mahalo for taking the time to do this interview with me!   You are such an inspiration to all...

Justin Bua Interview

East3:  ALOHA Justin Bua!  Mahalo Nui for taking the time to do this interview!  I am a big fan and...

CROS ONE INTERVIEW

EAST3:  Mahalo for taking the time to do this interview and respect to you and the entire San Diego Hip...

Rhettmatic Interview

East3:  Describe the moment you were introduced to Hip Hop and decided this is the lifestyle you wanted to be...