product_gshock01
24 Feb 2016

ILLEST BRAND X CASIO G-SHOCK: “ILLEST CASIO”

Illest Brand & G-Shock presents it’s 3rd Collaboration, “ILLEST CASIO” The limited edition Illest Brand x Casio G-Shock is built on the surf-inspired GLX-5600 with its bold digital face and first time double label “ILLEST CASIO” & Collect Everything™ glass branding. The collaboration keeps it wavy and takes color way

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ADAPT 2
21 Dec 2015

ILLEST BRAND X ADAPT: “ILLEST IN THE GAME”

In honor of the Bay Area’s team, Bay Area-based Illest Brand and Adapt Clothing collaborate on a collection dedicated to the loudest fans in the league, Dubnation! The Dubs have proven to be the ILLEST IN THE GAME, thus inspiring the capsule collection. With help from the beautiful ASHLEE VEE,

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momo_steeringwheel_04
21 Dec 2015

MOMO BY ILLEST BRAND

MOMO by Illest Brand Illest Brand had the opportunity to drive a Formula 1 car to the Porsche Rennsport Reunion V. Illest Brand hosted the “Road to Rennsport” caravan, starting at our Headquarters, Fatlace Paddock in Greater San Francisco. This special collaborative project was a year in the making. This

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knockaround illestknocks
28 Aug 2015

#ILLESTLA X KNOCKAROUND: OFFICIAL RELEASE PARTY

“It’s the hard knock life (uh-huh) for us! It’s the hard knock life, for us! “ Listen to the instrumental while you read my words, JUST DOOO IT! (X) Thank you HOVA, The 45 King, & DJ Kid Capri for making this anthem we still #KNOCKAROUND! If you didn’t comprehend what

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06 Feb 2014

Illest Hawaii – Build Out to Opening Weekend

Illest Hawaii – “it was all a dream…” but the dream is now reality!  I remember when Mark first told me about it and we threw some ideas back and forth.  Once the location was locked down, he asked me if I knew anyone who could build furniture for the

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19 Jan 2014

Rewind

No end of 2013 or beginning of 2014 post this year…just a rewind to fill in the gaps of what you see on my Instagram – @yaeantho. First up, my 1973 BMW 2002…back in April I became the third owner this piece of history, but finally almost happy with how

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09 Sep 2013

Dai Yoshihara visits the Fatlace Paddock

Last Sunday, after a successful and sold out Slammed Society NorCal show during WTCC at Sonoma Raceway, Illest sponsored FD drifter, Dai Yoshihara drove with the Fatlace crew on their way back to the Paddock. Dai was stoked to drive Mark’s FR-S back to the Paddock  A first time visitor

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28 Aug 2013

LABOR DAY SALE

As a way to celebrate this upcoming Labor Day holiday, take advantage of our online and in-store sale this upcoming Monday, September 2, 2013! Valid online (Fatlace | Illest) and in-store (LA | OC)*, Purchase any Illest Fall 2013 item, and get a second item* for 50% off! *Must be

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23 Jul 2013

Far East Movement “The Illest” Music Video

“The Illest” music video by The Far East Movement premiered today! If you haven’t seen the video, watch it here! Watch the “Behind the Scenes” for The Illest music video and spot James Prohgress wearing our Illest Bold Tee! In addition, in collaboration with the group, we also released the

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13 Jun 2013

ILLEST COSTA MESA GRAND OPENING

Come and join us at the Grand Opening of the newest Illest store in Southern California! The grand opening event of Illest Costa Mesa, is this Saturday, June 15 2013. Illest OC will serve as Illest HQ which will feature a retail store, a design studio, a gallery and a

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