GO Dubs!

Coming back from a two game deficit, the Warriors pulled through and are headed to the Finals in the most nail-bitingest way! From the team at Fatlace and illest, we wish the the Dubs all the luck we can give!

Nike slays All Star Weekend

Last weekend, Toronto played host to the 2016 NBA All Star Weekend and the 6 side did not disappoint. Innumerable events flooded the city but the brand to literally slay the game was Nike. Fanboy-ism aside, the swoosh really did come out guns-a-blazing with several activations, special edition collectables, and game-changing experiences from Nike ID,…

DXC / Dunkxchange Venues on the Horizon

“An event that gives fellow sneaker admirers an opportunity to Buy, Sell, & Trade, Sneakers & Apparel.” The cross marketing between the NBA and Dunkxchange seems to be a clever mix, the two seem to go hand in hand it will be quite interesting to see how the relationship manifests. I wish DXC and Gary…

ILLEST BRAND X ADAPT: “ILLEST IN THE GAME”

In honor of the Bay Area’s team, Bay Area-based Illest Brand and Adapt Clothing collaborate on a collection dedicated to the loudest fans in the league, Dubnation! The Dubs have proven to be the ILLEST IN THE GAME, thus inspiring the capsule collection. With help from the beautiful ASHLEE VEE, here is the collection’s lookbook: “ILLEST…

Basketball Forever: End Of An Era

The 00 generation – an era of basketball I’ve grown-up watching to. It may not be as ‘tough’ as the 90’s, but these guys won’t go down without a fight. What’s good now is that reminiscing about these moments takes away the feeling of competition during their era. Basketball was just basketball as they dominated the court…

Nike Unveils the KOBE X

Nike unveiled the tenth signature for NBA legend, Kobe Bryant, labeled the KOBE X. The shoe features a purposeful design philosophy from designer, Eric Avar, with hybrid cushioning, an advanced traction system and a seamless textile upper. The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to enhance natural movement, along with…

Nike Celebrates Kobe’s Latest Achievement with Mamba Moment

Last night Kobe Bryant surpassed Jordan as the NBA’s third all-time leading scorer. To celebrate this honor, Nike has released the NIKEiD KOBE 9 Elite Low “Mamba Moment” shoe. Whether you love or hate him, Kobe is a competitor and this milestone helps solidify his place with the NBA’s all-time greats. With five championships, 16…