03 Dec 2014

NIKE BASKETBALL TO UNVEIL NEXT SIGNATURE ATHLETE VIA LIVESTREAM

Today at 5pm (PST), Nike will announce their next signature athlete. An honor bestowed only for a select few athletes with less than one percent receiving a signature shoe in the company’s 42-year history. Tune in to the livestream at 5pm below to see who was chosen. The event will

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13 Oct 2014

NIKE Pan American Highway LA Recap

Nike’s Pan American Highway five-day skateboarding roadshow concluded this past weekend at the skate hub of Los Angeles, Lincoln Park skatepark. The tour began in Sao Paulo, Brazil before entering Buenos Aires, Argentina, Lima, Peru, Mexico City, Mexico before finishing in LA. The event featured an athlete meet and greet,

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07 Oct 2014

Nike Releases New Products for Athletes

Nike has announced the release of several new performance products to help athletes through the elements on and off the field for optimum results. Nike Pro Combat Baselayer helps protect and prepare athletes for any condition. Nike Hyperwarm Flex Baselayer innovation delivers warmth and flexibility to athletes in the most

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tricia_illest01
16 Sep 2014

ILLEST x JA

Many thanks to everyone who came through to “Snapshots” at Illest LA. It was a great night for Ja, for us, and for me. Like I had previously mentioned, this was my first stab at an event with Illest. After Ja’s Tastemakers feature, I brought up the idea to the

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ANTONIOBRASKO-iLLEST-BraskoDesign-Studio-12
11 Sep 2014

SPACES: ANTONIO BRASKO

When I interviewed Antonio Brasko for Tastemakers, I met him in his studio in Portland. I’ve come to realize that this is one of the coolest parts of the gig – being able to immerse myself in personal environments. So with that said, I may start a new thing here

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ANTONIOBRASKO-iLLEST-Selfie
10 Sep 2014

TASTEMAKERS: ANTONIO BRASKO

When we set out to do Tastemakers, we had an ambitious list of working individuals with obvious influence. As we began to check off names and tell their stories, our interest shifted on whom we wanted next. Through different outlets, we learned of new people to feature – people off

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Nike-NFS Combine 8.26.14-35
29 Aug 2014

Nike Football Society Combine

With football season right around the corner, millions of people are ready to root for their favorite teams as they take the field, while others are eager to set their optimal fantasy line-ups for Week 1. Rather than sit on the couch with a bowl of nachos and a cold

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JP__8994
25 Aug 2014

Team USA Basketball Heads into the World Cup

The Team USA basketball team heads into the World Cup tournament through mid-September. As part of the Nike World Basketball Festival, the team played an exhibition game against Brazil’s national team at the United Center in Chicago. The game saw the return of Derrick Rose in front of his home

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JP__8404
16 Aug 2014

Nike Chicago Unveils New Jordan Space with Jabari Parker

Today, Nike unveiled the new Jordan space within Nike Chicago with the number two pick in the NBA draft, Jabari Parker, in attendance and coinciding with the World Basketball Fest. A Chicago native, Jabari was signed to the Milwaukee Bucks and recently joined the Jordan brand team. Jabari along with

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ian3
07 Aug 2014

TASTEMAKERS: IAN WILLIAMS

When I started my conversation with Ian Williams, Footwear Developer at Nike and founder of Deadstock PDX, I didn’t believe anything he said. Upon meeting him, I found him facetious. He had jokes, he said what’s up to nearly everyone on campus, and his smile was huge. So when I asked how he

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