This past weekend, we rolled through the Rays Wheels Tribute Event, and it was nothing short of epic! Big ups to Big Mike for hosting the event and keeping the vibe fun and laid-back all day. Illest was in great company, representing alongside Japan’s best motorsport brands like Bride, Apexi, and, of course, Rays Engineering.…
Last weekend, Kevin and I had the chance to attend the grand opening of Pure 4×4 Outfitters in Roseville, Sacramento! It was an awesome day filled with good vibes, Hawaiian food, and some exciting raffle action. Pure 4×4 has officially opened the doors to their shop, and they’re carrying some top-notch overland brands like Duro…
The Bay Area, the city where the cool breeze hits, is a melting pot of diverse flavors, iconic food spots, and vibrant street culture. From foggy mornings sipping lattes at aesthetic coffee shops to afternoons filled with delicious bites and people watching, the city’s energy is evident in every corner. Dealing with the SoCal heat…
Before heading back to LA, Junney and I took some time to explore a bit more of the city. One of our stops was at Motoring Coffee in SF, a new spot that’s been making waves lately. We pulled up to find a line out the door—clearly, this place is already a hit among the…
I wanted to take a moment to share some thoughts on our recent pop-up at K-Ways Lounge in Vegas. The turnout was beyond anything we expected, and the energy you all brought was incredible. It was amazing to see how strong the illest culture is out there—Vegas really knows how to represent. Connecting with so…
Yesterday, the team and I had the chance to attend the Toyo Tires Annual Shutterspace event, a must-see for anyone who loves cars and photography. Usually held at Ancillary Studios in Costa Mesa, this year’s event took on a new life in the Arts District of Los Angeles. The change of venue brought a fresh…
HEX has dropped the Ranger Collection an innovative Clamshell Backpack and Sling. Both models feature black Cordura and a camo print. Input from renown street photographers, Trashhand, Misshattan, and Travis Jensen helped with the design and functionality of the pack. The Clamshell Backpack features a patent pending design for top, left, or right-side loading for…
