PUMA has launched their first augmented reality shoe, the LQD Cell Origin AR, that utilizes their biggest launch of the year, LQD CELL (pronounced liquid), a new technology and evolution of PUMA’s signature franchise CELL, which first debuted in the ’90’s. The AR technology will allow users to play interactive games and bring the shoe…
PUMA and STAMPD have teamed up again to launch a collaborative PUMA x STAMPD States sneaker. The shoe is made from high-quality tonal suede and features the PUMA branding on the heel and STAMPD logo on the tongue. Available in two colorways, a monocromatic black and asphalt are now available. The shoes are limited to…
PUMA has launched together with Team Cozy the new lifestyle silhouette, the PUMA Blaze. Team Cozy has captured a range of images with the city of Los Angeles as a backdrop. The PUMA Blaze, takes a classic PUMA Trinomic outsole and a removed heel loop for a contemporary version of the 90’s PUMA Blaze of…
Los Angeles brand, STAMPD has collaborated with PUMA to release the STAMPD x PUMA R698 in two new colorways, black and drizzle. The shoes feature a suede and leather upper with perforated panels on the sides and toe box along with reflective 3M detailing. Stampd has placed their stamp on the tongue, heel, and insole.…
One of the few lifestyle companies that understands motorsports is PUMA. With partnerships with key brands such as Ducati and Ferrari it was only fitting that they partner with Mercedes GP Petronas and BMW Motorsport. To celebrate the new collection of apparel they held an event coinciding with the Project / Magic tradeshow in Las…
Check out the latest and last video from the Puma “Lean In” Series promoting their partnership with Ducati and featuring the band The Bravery. While touring a few of the band members including keyboardist John Conway let’s loose by riding his Ducati, which he also takes to the track. Don’t forget MotoGP at Laguna Seca…
The ID Agency has been working for the past few months on a project for PUMA that showcases their partnership with Ducati. The project is a series of videos titled, “Lean In and Ride With Us” with each video featuring a unique individual that shares their story and passion for riding. I’ll break it down…
Currently, I am on the plane heading back from a week long trip to the East Coast that took me from North Carolina to Georgia and eventually to Florida. While chatting with Mark on the flight I was inspired to post some of the photos from this trip as well as to contribute to the…