Illest. The definition in our world means nothing but inspirational and having a positive outlook on life. When you rock it, you feel good.

Image from Flickr by Jesus Calles Photography / If you have an illest tattoo, share it with us at our Social Club on Flickr.

Tags : illest tattoo
Mark Arcenal

The author Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.


  1. this photo reminded me of a story my friend shared with me from his marketing class:
    the topic: Branding
    there was a company with a niche audience.
    but though their market was small it was extremely devoted.
    so devoted, that their consumers would get a tattoo of the company’s logo.

    the company: harley davidson

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