Illest. The definition in our world means nothing but inspirational and having a positive outlook on life. When you rock it, you feel good.
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The author Mark Arcenal
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.