Stayfresh Crew

VICE: KRINK x Loft In Space interview.

I met Craig in 1997 in San Francisco. KR was HUGE. Who would have thought KRINK could be marketed? Glad it did cause that stuff really works.

*Can you spot the fatlace camera strap in the video?

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST. Overseeing 5 retail stores in Los Angeles, Hawaii, San Francisco, Hong Kong and Taiwan and a design studio in California and Hawaii.

1 Comment

  1. Ron
    20/12/2011 at 9:16 am

    Dope interview. I like what he said how graffiti is about going out with your friends and having a good time. That’s what it’s about. It’s also fresh how his hobby turned into a business.