To celebrate the launch of the AM4LA, adidas has opened up a SPEEDFACTORY Lab Experience in Santa Monica. The pop-up experience will be open to the public on May 25-26 and gives attendees the chance to receive a custom footscan to learn more about their running pattern as well as test run with the new AM4LA shoe through various interactive experiences within the SPEEDFACTORY Lab Experience.
The AM4LA is available now exclusively at the adidas Santa Monica store and select Consortium retailers for $200 and will be on adidas.com on June 2.
The SPEEDFACTORY Lab Experience is open to the public May 25-26 from 9 AM to 9 PM at the Fairmont Miramar Hotel – 101 Wilshire Blvd. Santa Monica, CA 90401.
For more information on the SPEEDFACTORY visit: www.adidas.com/speedfactory