adidas has unveiled the AM4LA, the first high-performance running shoe from SPEEDFACTORY made with Parley Ocean Plastic. The upper is made with 100% recycled plastic including yarns recycled from plastic collected from coastal areas. The AM4LA also features PRIMEKNIT and BOOST technology and features a fused bonding construction and a floating torsion bar.
To celebrate this launch, adidas has opened a SPEEDFACTORY Lab Experience in Santa Monica. Open to the public, the SPEEDFACTORY Lab Experience will allow guests to receive custom, private footscan data to learn about their running pattern and receive individual, shareable content, and test run with the shoes.
The AM4LA will be available to purchase on May 25 and available to try-on at the SPEEDFACTORY Lab Experience in Santa Monica on May 25-26 for $200 USD. The AM4LA will then release on adidas.com on June.
SPEEDFACTORY Lab Experience is located at the adidas Santa Monica store – 1337A 3rd Street Promenade.
For more information visit: www.adidas.com/speedfactory.