With the resurgence of the Brisk claymation videos earlier this year, the old school beverage brand has reestablished itself on top of the iced tea world. Call me a sucker, but when my favorite rapper drinks Brisk… I’ll drink Brisk. Now, the iconic blue can is taking to the streets to further celebrate its partnership with Shady Records. Don’t call it a comeback!
The BRISK Bodega pilot program is set to come to life in New York City on September 17th, 2011, featuring a pop-up bodega experience/gallery, as well as a one-time only Shady Records live exhibit. Hosted at 159 Bleecker Street in Manhattan’s West Village, the venue will be open to the public during the day from 11 AM to 5 PM, showcasing a never-before-seen collection of Shady Records’ historic memorabilia, the physical set from the highly successful Brisk Super Bowl TV spot (featuring a “claymated” Eminem puppet), artwork from a Tristan Eaton-designed Yelawolf tour bus, as well as custom bodega-inspired art from New York artist ArtekNYC.
For more information and a chance to win entrance to the VIP party/performance that night, check out the Brisk Bodega Tumblr. See you there!