November deserves a permanent bookmark for 2016; Illest released its first collaboration with Mattel: Hot Wheels. The illest x Hot Wheels Launch Party was a successful night and the collection was a huge hit. Folks from all over joined us for our release of this line.

Nostalgia…It’s important to remember your roots, to reflect back on the days of wandering into the toy aisle to find something new to add to your personal collection, and to realize you’re never too old to go back. That’s the reason for this collaboration.

The #illesthotwheels collection is still available on 

Stay tuned for more…