Last weekend, Toronto played host to the 2016 NBA All Star Weekend and the 6 side did not disappoint. Innumerable events flooded the city but the brand to literally slay the game was Nike. Fanboy-ism aside, the swoosh really did come out guns-a-blazing with several activations, special edition collectables, and game-changing experiences from Nike ID,…
Watching this “reseller” documentary is fitting for a #tbt. I know most will view the piece as an introspective on hypebeast thirst but I’ve digested the videos as a blast-from-the-past and reflection on how much this game’s changed. But first off, I won’t front like I’ve never flipped anything. In fact, I’ve done my share…
A couple weeks ago, Ben Baller tweeted “Jesus Christ. This new sneaker store Magnolia Park is about to shut down mad stores in so cal. They have so much heat. Dear lord [insert flame emoji here].” He was talking about the newly opened 5000 square foot space on Magnolia Blvd in Burbank that carries the must-have/rare/you…
Growing up in he 80’s my mom and dad didn’t have much, my dad was hustling to get his small two bay bodyshop start up going, and ma-dukes was a stay at home mom who took really good care of us, making sure we did our homework, brushed our teeth and handled our chore responsibilities.…
To help us kick off Illest Orange County‘s anniversary weekend, we had a private industry event last night with our colleagues and our friends, with the tastemakers and with the team. It was Kicks, Chicks, Whips, featuring a collection of sneakers and cars, sponsored by Pabst Blue Ribbon and Dogzilla. Before things get too crazy…
Of course, the Air Jordan 11 “Cool Grey” is on everybody’s mind thanks to photos of the upcoming re-release surfaced last week. However, you cannot let the “Cool Grey” Air Jordan 11 overshadow the re-release of the “Flint” Air Jordan 13s. If you recall, Jordan Brand last released this sneaker in 2005; therefore, many Air Jordan addicts are…
You probably weren’t expecting to see the return of the “Olympic” Air Jordan Retro 7 this year. Unlike a lot of the other big Jordan Retro releases, there wasn’t a whole lot of buzz about this release until recently. Over the last couple weeks, we’ve heard rumblings about an “Olympic” 7 release, but we now…