The Lexus Immersive Sonic Challenge at SEMA

Lexus debuted, “The Immersive Sonic Challenge” in 9.1 Surround Sound at SEMA last week. The activation consisted of a high-tech sound booth, powered by Mark Levinson, that allowed guests to experience the raw power of the new LC coupe through an immersive audio “test drive.” SEMA attendees where asked what vehicle they thought it was…

VOTE FOR THE “ILLEST” iM // Scion Tuner Challenge, 2015

The 2015 Scion Tuner Challenge battle vs. Crooks & Castles, continues! For the 11th Annual Scion Tuner Challenge, Fatlace/illest Creative Director, Mark Arcenal presents a Japanese VIP-inspired 5-door Scion iM hatchback. The iM Build features a Safari Dark Grey wrap, an Air Lift Performance 3H Digital air suspension kit,  a set of 19” custom Rotiform RSE…

Sema show buildup

There’s only a handful of builds I’m looking forward to at this years Sema. Here’s one of them. The @boden_autohaus R8.        And my friend David’s 458GT built in his home garage. Used as his daily driver this is going to be a wonderful build.      More of my more anticipated builds on on…

Scion Tuner Challenge | Crolls Customs RHD TC

I was approached by Jay Martinez, the mastermind behind Tuner Evo, a little while ago and he mentioned to me that Josh Croll, of Crolls Customs, was planning a little something for SEMA’13. The story immediately caught my attention and I thought it was a great idea to share it with our readers. Fortunately, Josh…

Coverage: SEMA 2013

By no means am I well-traveled, but I do consider myself lucky to have attended some major automotive events which shaped the scene today. For the old school heads, events like Showoff, Battle, HIN, and Tokyo Auto Salon should immediately come to mind. If you resided on the west-coast consider yourself lucky to have grown…

Video: Hyundai’s Road to SEMA

Hyundai has released a quick teaser video, “The Road to SEMA” featuring a couple of builders that will be showcasing their project vehicles within the Hyundai booth at next week’s SEMA show. This will be the second consecutive year that I’ve been able to work with them and will be debuting the JP Edition Hyundai…