Record holding Drake has been on the Billboard Hot 100 list for 431 consecutive weeks. It all started since his debut song in 2009 “Best I Ever Had”; that’s 8 1/2 years straight! The streak has come to an end after “Passionfruit” and “Signs” no longer remain on the list. However, Drizzy never disappoints and...More Please
Sadly, the time has come where Summer wraps up and it is back to the grind! What better way to get things rollin’ than in the illest gear. Get up to 50% off on illest.com till further notice and keep it fresh! Women’s and Men’s apparel are both on sale and waiting for someone to...More Please
Toyota has long been an import brand near and dear to our hearts. Growing up as kids in the 90’s we were naturally drawn to the powerhouse imports such as the Acura NSX, Mazda RX-7, Nissan Skyline and who could forget the iron block titan, the Toyota Supra. Like all brands, Toyota has had changes in...More Please
Marketing holds varying levels of value depending on who you are, some are stanch supporters while others view it as just smoke and mirrors. But what makes a Gucci sweater worth 100 times more than a Champion sweater? We’ve always been fascinated by this exact process, the building of brands and brand equity. Simply...More Please
Such a bittersweet month. Summer is winding down, and in my fam it’s also a time for birthdays, anniversaries…and endings. A reminder that tomorrow is never promised, so buy that piece, eat don’t cheat, and celebrate…all your blessings. One year later. Remembering Cosmo and enjoying life…today.
On the heels of last week’s rec I got more for ya. If you haven’t yet, The Defiant Ones on HBO is a must. Set amid many of the defining events of the past four decades, The Defiant Ones tells the stories of Jimmy Iovine and Dr. Dre — one the son of a Brooklyn...More Please
SUMMER 2017 BY ILLEST POSITIVE VIBES!! It’s about getting out there and loving what you do. The illest 2017 Summer Collection is here and it’s looking pretty sick! BMX inspired, the collection serves looks. The apparel features some of the illest throwbacks including Lucky Cats, Legends Never Die, and the Wave. These tees will have...More Please