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Revving Up Style: Behind the Scenes of GoodSmile x Illest GT Collection Shoot

LOS ANGELES, Calif. Redefining the boundaries of style and speed, GOODSMILE RACING and ILLEST collaborated, fusing the worlds of motorsports and streetwear. Last month, the much awaited merchandise collaboration photo shoot was shot at a location that perfectly reflected the urban vibe that both brands are known for. Let’s take a glimpse at the exclusive…

ILLEST RACING SEASON COLLECTION

Capturing the essence of something as deeply rooted as motorsport in an original way not only requires creative tenure, but strong passion for said activity as a whole. It’s safe to say that everyone on board has taken a few laps around the block when it comes to competitive driving; specifically racing and knows the…

Workshop 5001

Caught up with Marlon Goldberg, Creator and Founder of Workshop 5001 who is known for making Porsche’s that sings a pretty sweet note. EG: What is Workshop 5001, Who founded it? Where/Location of the atelier? MG: LA workshop 5001 Inc. is an Automotive Business in Los Angeles. Our specialty is engine building and full restoration,…

Legends Never Die.

I recently caught up with Katsu Takahashi, Co-Founder of Built by Legends and talked about The origins and the vision of their new project. Having produced the English Version of Best Motoring, which is the quintessential Japanese Automotive Porn, gave them a close relationship with the most prominent tuners in Japan and gave us this…

’15 TILL | IGNITION MG

  Marketing holds varying levels of value depending on who you are, some are stanch supporters while others view it as just smoke and mirrors.  But what makes a Gucci sweater worth 100 times more than a Champion sweater?  We’ve always been fascinated by this exact process, the building of brands and brand equity. Simply…

ILLEST Spring Two / NYC

I spend 72 hours in New York last week and had quite the walk and talk with Jose Martinez about the future of his brand and mines. He’s been shooting for so many years now so I was stoked to hear his direction which is looking very fruitful. Before the trip I asked if he’d…

Fall in Hawaii

It’s always nice in Hawaii. Even when it’s raining you know its only a matter of time when the rain stops and the sun shines thru the clouds. Recently we met up with Alyssa Wooten, who recently returned from a surfing trip in Asia, and got to shoot some of our latest offerings for our…